Unfortunately, this is the way too many investments are sold.
Investment banks are always trying to figure out what will be most appealing to their customers. In most businesses, this can and should be business as usual. But with investments, it has to be different. Why? Today’s fashionable investments may not be what is likely to provide the best risk-return trade off in the future.
It is the investment advisor’s job to help clients sift through what may seem ...More →